Cal TV is not just a media platform. It is an awareness and influence tool that helps more people understand, follow, and support the football team.
Raising awareness by giving the program a stronger, more consistent way to share its story.
Showcase the team, coaches, players, culture, and behind-the-scenes moments that build real emotional connection.
Sponsors gain more opportunities to be seen in content tied directly to the football program and its audience.
Awareness doesn't stop between games. Cal TV keeps supporters connected throughout the season and offseason.
Highlight player development, team values, community impact, and program momentum in a professional format.
A stronger media presence positions Cal Football as a program with energy, professionalism, and long-term vision.
Bring fans, families, and alumni into the story year-round — not just on game day.
Original shows built around Cal Football
Weekly sit-down with coaches breaking down strategy and player development.
The latest on Cal players getting looks from college programs and commitments.
Full game highlights, top plays, and post-game breakdowns.
In-depth features on the players who make Cal Football special.
Cal TV creates a more valuable sponsorship partnership. Greater visibility, better content, and more engaged audiences mean stronger brand exposure and deeper community alignment.
Your brand appears in content that matters — content tied directly to the football program and the community that cares about it most.
View Sponsorship PackagesCal TV is an awareness and influence tool. It builds the kind of emotional connection that turns casual fans into dedicated supporters — and dedicated supporters into donors.
Together with the fundraising app, Cal TV creates a pipeline from awareness to engagement to financial support. Supporters see the story, become invested, and then the app makes it easy for them to give.
Cal TV helps turn attention into belief. Watch the latest content or become a sponsor to get your brand in front of the Cal Football audience.