Support Cal
Football
A modern engine that helps the program connect with supporters, tell its story more effectively, and create opportunities for donors to invest in the future of the team.
What the Fundraising App Will Do
Removing friction from giving and turning supporter enthusiasm into real financial support.
Simplified Giving
Fans, alumni, parents, and supporters can donate quickly and easily from their phones — no friction, no hassle.
More Frequent Engagement
Regular touchpoints through updates, campaigns, and calls to action keep supporters connected year-round.
Targeted Campaigns
Promote specific needs like player support, travel, equipment, facilities, and special initiatives.
Stronger Donor Relationships
Donors see the impact of their support and stay informed about what their gifts are helping accomplish.
Expanded Reach
Connect with younger, mobile-first supporters who are more likely to engage digitally and give.
Real Financial Impact
Turn supporter enthusiasm into real, measurable financial support for the football team.
The Flywheel Effect
The fundraising app and Cal TV are more powerful together than they are separately.
Why Board Members & Sponsors Should Support This
Supporting these tools means supporting the long-term growth of Cal Football. For sponsors, this creates a more valuable partnership — greater visibility, better content, and more engaged audiences mean stronger brand exposure and deeper community alignment.
- Raise more money more efficiently
- Increase visibility and community awareness
- Strengthen relationships with donors and sponsors
- Create a better experience for fans and supporters
- Build momentum that benefits players, coaches, and the entire program
The Real Outcome
At the center of this effort is the football team. When Cal Football has better fundraising tools and stronger awareness platforms, the program is in a better position to support athletes, improve resources, strengthen operations, and build a more competitive future.
Every donation made easier. Every story told better. Every sponsor highlighted more effectively. All of it contributes to helping the football team grow stronger on and off the field.
This is an investment in connection, momentum, and opportunity.
The fundraising app helps turn support into donations. Together with Cal TV, they give Cal Football a stronger foundation for growth.